This web site places cookies on your computer to allow the site to function correctly and to monitor performance to help us make this website better. By continuing to use this site you are accepting our use of cookies.

To find out more about the cookies, see our cookie & privacy policy.

Our other events and publications

PD+I 2014 Conference, London

Inspirational speakers, great dialogue and critical design themes: PD+I 2014 had the mix that makes industrial designers want to come back year after year. Robert Brunner, Richard Seymour, John Hegarty, Paul Flowers and Gadi Amit were some of the thought leaders we brought together in May 2014 for the fourth PD+I conference. Watch the highlights video and read our review articles below to see what you missed. Contact Ben Blackmore to hear about the 2015 conference.

Design Chain button

Follow us on

imageLinked In Follow us on Twitter

CONFERENCE: Unilever is open to Open Innovation

Pic L-R: Maxine Horn, Kevin McCullagh (conference chair) and Jonathan Hague

24 May 2011

Unilever is working to integrate Open Innovation within its organisation and through partnerships with outside groups.

Jonathan Hague, vice president of Open Innovation at Unilever, told delegates at our Product Design + Innovation conference last week that an integrated model is vital.

“It has to be embedded in the organisation, not something that is bolted on,” he said.

A large number of Unilever staff have done Open Innovation courses and an internal network has been created to advance its progress. Open Innovation is a tool used to support the Unilever Sustainable Living Plan launched last year, in which the brand owner aims to halve the environmental footprint of its products.

Building relationships with partners is also important. Hague gave the example of Nottingham Spirk, the US innovation consultancy which helped Unilever with its Axe and Lynx mini body sprays when Unilever had design problems miniaturising the existing product line.

The speaker following Hague was Maxine Horn, chief executive of Creative Barcode. This company, launched last year, has developed a software app to apply a unique barcode to all documentation in a co-creation project that identifies the source of the IP in the project.

Horn described the approach as “Open Protection”, as it provides certainty over IP from the start of a co-creation project so that the value of the contribution from the company originating the design concept is recognised throughout. She said that without protection of a design partner’s ideas in a project with a brand owner or OEM, “Open Innovation would just be a title and nothing would happen.”

In the joint Q&A after the two presentations, Hague revealed Unilever is in discussions with Creative Barcode.

He said there remains the issue that before the barcode system can be used the first conversation with a potential co-creation partner needs to be non-confidential. The reason is that the brand owner/OEM needs to know enough about the design concept to see if anyone else in their group is working on a similar idea.

But Hague acknowledged that potential partners in an Open Innovation project want to be sure about remuneration, and that a middle ground needs to be reached.

Product Design + Innovation took place at London ExCel on 18-19 May 2011. If you would like to be updated about our 2012 conference, email

Comment on this article

First | < Previous |   1 - 1 of 1   Next > | Last

Entire contents © 2014 Crain Communications Inc.
All rights reserved Terms and Conditions Privacy Policy
gucci 財布 gucci バッグ gucci 長財布 gucci グッチ gucci 財布 メンズ gucci ネックレス gucci 香水 gucci ベルト gucci 財布 レディース gucci サングラス gucci ショルダーバッグ gucci シャツ gucci ショルダー gucci ショルダーバック gucci ショルダーバッグ メンズ gucci ショルダーバッグ レディース gucci シューズ gucci シガレットケース gucci システム手帳 gucci シルバーネックレス gucci ハンカチ gucci ハット gucci ハンドバッグ レディース gucci ハート 財布 gucci ハート gucci ハイカット gucci ハンドバッグ gucci ハート ピアス gucci ハート ネックレス mbt シューズ mbt サンダル mbt キズム mbt メンズ mbt 70 mbt 靴 mbt タイヤ mbt スニーカー mbt レディース mbt ラジコン mbt 大阪 mbt 大船 mbt 表参道 mbt おしゃれ mbt オークション mbt o脚 mbt サイズ mbt 札幌 mbt 再生 mbt サディキ mbt 栄 mbt 安い mbt 痩せた mbt 痩せる mbt ヤフオク mbt 痩せない mbt yahoo mbt 安い国 mbt 山形 mbt 安く mbt 元町 mbt モニター募集 mbt モデル mbt montreux mbt moscow mbt modellbahntechnik mbt modelleisenbahn mbt 通販 mbt 疲れる mbt 通勤 mbt ツニシャ mbt ツイッター mbt 疲れ mbt 疲れない mbt 有名人 mbt 輸入 mbt 雪 mbt 有楽町 mbt 夢時代 mbt 有用吗 mbt 戦車 mbt セール mbt 仙台 mbt セルライト mbt 正規品 mbt 生産国 sitemap