PD+I will be of material benefit
7 March 2014
CMF: Materials Innovation is a session at PD+I 2014 which brings together industrial designers and materials experts to explore the ways in which companies can leverage the potential for product innovation through manufacturing processes and materials. Speakers are Monica Dalla Riva, European Design Lab manager at 3M; Peter Booth (pictured above), founder of Tin Horse; and Marcel Dartee, global marketing director sustainable solutions & biomaterials at PolyOne. Find out more about the conference sessions at PD+I 2014.
Philips on top at iF awards
4 March 2014
Philips says it has emerged from the 2014 iF awards as the participant with the most accolades, 47 in the product category. At the award ceremony in Munich on February 28, it was announced that Philips had scooped an unprecedented four Gold awards for: Sonicare DiamondClean Black Edition toothbrush, Lifeline GoSafe HomeSafe Emergency Help Communicators, Metronomis LED range and DesignLine LED TV (pictured above).
Sean Carney, chief design officer at Philips, said: “Our focus on design excellence and creating value for people shines through in the record-breaking number of design awards received.” When Carney spoke at PD+I 2012, he acknowledged the challenge of maintaining the standing of design within a large corporation. PD+I 2014 returns to this theme in a session on “Making stuff happen (inside corporations)”, which will include Gavin Procter, director of design innovation at Philips Consumer Lifestyle. Find out more about the PD+I 2014 programme.
Alloy and BT win gold at DBA Design Effectiveness Awards
24 February 2014
Gus Desbarats, chair of Alloy, who has been a regular speaker at our PD+I conferences, will take part in a session at PD+I 2014 on design education, where he will represent the British Industrial Design Association as well as Alloy. Jim Blyth, managing director of Alloy, will also be at PD+I 2014, speaking in a panel session on the cross-disciplinary issues of UX design and industrial design.
The 6500 cordless range is BT’s fastest selling device of all time. Launched in January 2013, it quickly became the No 1 selling device in the market, outselling its competition by 79% in the first few months. It helped to increase BT’s overall market share to a two year high of 45.3%.
In its DBA awards submission, Alloy said a review in 2012 led to a strategy that would reduce costs and maximise customisation. A modular technology strategy was mirrored by Alloy’s modular design approach.
Alloy said: “A design identity system was developed to allow a flexible architecture of colour, finishes and materials to be applied around a set of cohesive product attributes. The attributes focus on experiential elements rather than decorative styling.”
The modular strategy resulted in the 6500 range costing 19% less than a comparative model for BT to procure. Yet its average selling price of £60 is two times more than the market average.
Making stuff happen at PD+I 2014
7 February 2014
We have announced the conference programme for PD+I 2014 and it’s every bit as eclectic and provocative as the first three events. An overarching theme is ‘Making stuff happen’, a typically cross-disciplinary platform for debate by PD+I speakers and delegates.
James Woudhuysen (pictured above), Professor of Forecasting and Innovation at De Montfort University, will be taking a look at the ethics of innovation, in a seminar entitled ‘Ethics: How to stop feeling guilty about stuff’. Alongside a panel of responders, James will be looking at the role of ethics in innovation, and challenging the perception that designers are culpable for frittering away precious resources, contributing to the paradox of choice and mindless consumerism – ‘stuffitis’ as it is sometimes dubbed.
Why not join the fertile minds at PD+I 2014? Find out more on our conference pages.
In The Making by Barber Osgerby
27 January 2013
In The Making is the latest in a growing number of design exhibitions, seminars and books that examine production and materials, treating the process in a similar way to the finished object. There are two differentiators with the Design Museum’s new show: the objects are shown at a part-way point in their manufacture; and the collection has been curated by Barber Osgerby, the pair who have joined the UK’s design elite since designing the Olympic Torch for the 2012 games. “We are in love with and invigorated by the making process,” said Jay Osgerby at a preview. Read out feature article.
Wearable tech may not wear well
22 January 2014
Wearable tech formed part of a session on designing for the Internet of Things at our PD+I 2013 conference. Jamian Cobbett, design lead at Nike Digital Sport, discussed the Nike Fuel Band, which has figured in the first group of wearable tech products that also includes Fitbit, Jawbone and Google Glass. Kevin McCullagh, director of Plan design strategy consultancy and chair of the PD+I events, has given his forthright opinion on Why Wearable Devices Will Never Be As Disruptive As Smartphones in an article for Fast Company’s website. “The biggest threat to the wearable nirvana is the smartphone,” he says, as it can easily serve the functions of dedicated devices for activity monitoring.
Occupational standards are critical for UK profession, says BIDA
7 January 2014
National Occupational Standards for industrial design have been approved by the UK government following extensive research and consultation by the British Industrial Design Association (BIDA) and Creative and Cultural Skills (CCS).
BIDA assigns a crucial role to National Occupational Standards, which are statements of the standards of performance individuals must achieve when carrying out functions in the workplace, together with specifications of the underpinning knowledge and understanding.
BIDA director Les Stokes, who led the project with BIDA chair Gus Desbarats, said: “This is of critical importance for our sector and creates the real possibility for industry driven educational standards, professional development and career progression, based on best current practice.”
Desbarats described the standards as “an essential platform for clearer recognition, meaningful accreditation, much needed professional development training and a better fit between modern jobs and education”.
BIDA is the key partner of our PD+I 2014 conference in May and at previous events Gus Desbarats has highlighted the need for British industrial design to achieve global best practice.
He said in BIDA’s announcement: “The term Industrial Design (ID) is well recognised globally and applied to the work of innovation leaders like Jonathan Ive at Apple or the consultancy IDEO, but in the UK, ID gets lost inside a design ‘big tent’ covering everything from gas turbines to high heels.
“We need to ‘refresh’ the UK’s usage of the term Industrial-Design to ensure we stay aligned with the international design community where the professional expectation of best practice associated with ID has evolved considerably in the last twenty years. This matters hugely to both the export prospects of UK ID consultancies and the career prospects of in-house designers.
“These National Occupational Standards for ID are an essential base point in helping us move forward as a distinct and vital part of the economy.”
First speakers for PD+I 2014
2 January 2014
We have got the first speakers lined up for PD+I 2014 on 22-23 May in London. Paul Flowers (Grohe), Carole Favart (Toyota), Pierre-Yves Panis (Orange) and Gavin Procter (Philips) will represent global brands. Peter Booth (Tin Horse), Sir John Hegarty (Bartle Bogle Hegarty) (pictured above) and Ralph Ardill (The Brand Experience Consultancy) provide the consultancy perspective. It’s great to see some favourites returning to add their valued contribution to the elevated dialogue that always takes place at our PD+I events: Richard Seymour, James Woudhuysen and Dee Cooper. See the current speaker line-up.
New branding, new venue, new 2014 dates
6 December 2012
We’re telling the world how great our PD+I 2014 conference is going to be. If you haven’t put it in the diary, make a note that next year’s event is on 22-23 May at London’s Guoman Tower hotel, a short walk over the river from the Design Museum. Read the press release (below) we have sent out to print and online design media. Find out more about PD+I 2014 at our conference pages.
PD+I 2014 Press Release:
With three years under its belt as the must-attend event for industrial designers, PD+I returns for 2014 with new branding, a new venue and a brand rich line up of speakers. Chaired once again by Kevin McCullagh, Plan’s founding director and Core 77 columnist, this unique two-day conference will be held on the 22nd and 23rd May 2014 at the London’s Guoman Tower hotel, a short walk away from the iconic Design Museum. The early release keynote speaker line-up is already impressive and includes Orange, Toyota, BBH, Philips and 3M.
PD+I 2014 will allow delegates to get under the skin of the hottest new trends, technologies, materials and processes as well as discover new opportunities and how to apply them to future commercial growth. With over 200 delegates expected to attend, the potential for networking and building invaluable contacts within this specialist sector is second to none.
Conference Director Jerry Taylor from event organisers Crain Communications comments: “PD+I has become a regular fixture for heads of design and innovation, leading in-house business designers, design consultancy seniors and academics. This latest conference is no exception, once again providing lively debate and in depth analysis of current and future design trends and challenges from key thought leaders and heads of industry.
“As we emerge from one of the toughest economic climates in recent times, the importance of design and innovation and the role these disciplines can play to support sustained growth will be at the heart of many of our conference papers. With sector specific themes spanning automotive, FMCG and healthcare, topics include management, entrepreneurship, influence and ethics, and education. More will be released soon, but a taster of papers already confirmed includes ‘Making Stuff Happen in Corporations’, ‘How to Stop Feeling Guilty about Stuff’, ‘Designing Change’ and ‘Material Innovation’.
Jerry concludes: “I’d urge anyone involved in industrial design to get involved in PD+I 2014 which even at this early stage, looks set to be more exciting, informative and cutting edge than ever. But don’t just take our word for it. Here’s what a selection of last year’s participants had to say.... ”
“A thought provoking and stimulating event tackling a wide range of contemporary design issues in an engaging and thoughtful way.” James Moultrie, Head of Design Management Group, Cambridge University
“I learned a lot in a short time about some new and interesting aspects to product design.” Peter Marsh, Manufacturing editor, Financial Times
“Product Design+ Innovation is the only conference I know that properly covers the full scope of the modern Industrial Design profession, from products and interaction to services.” Gus Desbarats, Chairman, TheAlloy and Director, BIDA Association
“All in all, the PD+I conference treated industrial designers to an invigoratingly broad range of discussion and debate. With some of the most thought provoking perspectives coming from outside the industry, we're reminded that the surest way to avoid the perils of hype is to escape the design bubble to engage with, and strive to understand, the intricacies of other fields.” Core 77
Involved in Industrial Design? Be involved with PD+1 2014
To confirm your place and benefit from an early bird delegate rate of just £275 + VAT for one day, or £495 + VAT for both days, register online at or contact James Lamb on email@example.com / +44 (0) 20 8253 9631
Glass tech creates groove controls
19 November 2013