Tej Chauhan to tell us how he teamed up with Tesco on Hudl2
21 April 2015
Chauhan will use the Hudl2 as an example of how design DNA and balancing customer brand design language can deliver enhanced propositions and commercial success. The tablet has an easily recognisable visual identity, with carefully designed surface finishes, colours, and materials, plus the arrangement of the camera, speaker details and display forms a simple yet strong pattern.
He said: “We wanted to create a beautiful object that conveyed confidence and communicated the Hudl2’s technical acumen, whilst being friendly and accessible for a broad audience. Our goal was to create an object that people will want to pick up.”
Keith Metcalfe, the head of Hardware Product Development at Tesco, praised Chauhan and his team's work: “Working with Chauhan Studio on Hudl2 has been an absolute pleasure and we could not have asked for a more productive partnership. Chauhan Studio always took time to listen to us in order to understand what the Hudl brand stands for. They then came back with ideas and concepts turning that understanding into product designs that we knew our customers would be excited about.”
Find out how to register for PD+I 2015 in London on 20-21 May.
Benjamin Chia to reveal Silicon Valley’s secrets
4 March 2015
With wearables and mobility on the agenda at PD+I 2015, delegates can benefit from the perspective of Benjamin Chia, Chief Creative Officer (CCO) and Partner at San Jose based elemental8, who is in the exciting lineup of speakers.
Benjamin’s extensive experience as he takes to the stage to offer a flavour of how Silicon Valley adopts a multidisciplinary approach to industrial design, using a user centric and brand relevant mentality to deliver a truly comprehensive and cohesive user experience.
Pulling power: a zip that goes round curves
27 February 2015
The zip fastener is a product that is over 100 years old. Yet, in all that time no-one has come up with a design that allows zips to go round a curve. Wendy Howard and her partners Andy Honour and Ray Pitman think they have come up with the answer and are looking for manufacturers with the vision to take their innovation into production, writes David Eldridge. Read our feature on the design and development of ZipZag. Wendy Howard will be presenting at PD+I 2015, discussing How to Improve the Effectiveness of Studying Industrial Design.
Pulling power: a zip that goes round curves
Priestmangoode takes the challenge of designing new tube trains
10 October 2014
Paul Priestman spoke at our PD+I 2013 conference, revealing how the user experience is just as vital to designing for transportation as it is to product design. All the knowledge accrued by Priestmangoode in its design work for airliners will be needed for its new project working on the design of new tube trains on the London Undergound – where the expression from passengers about their experience is often one of anger. But the very public project offers an opportunity as well as a challenge.
Paul says: “Transport for London wanted the New Tube for London to celebrate the great history of transport design in London, whilst acting as a beacon of innovative 21st century public transport. We took inspiration from iconic London landmarks and key attributes of British design to create a tube that is beautiful, simple, functional and maintainable.” There is a video of the new tube train designs at Priestmangoode.
Digital design breaks out of the box at DOTY 2014
31 March 2014
It must be increasingly difficult for the Design Museum to allot nominations to categories in its Designs of the Year (DOTY) awards. It created a Digital category to recognise great work in new media, but this new context for design is proving to be leaky. Some nominations could be included in either the Digital, Graphic or Product categories.
As with anything new, designers are exploring the possibilities of digital design and when old boundaries are met they are being crossed. The Lego Calendar is a playful project which has a clear physical presence – a wall planner made of Lego where colour coded bricks represent time spent on projects. Take a photo of the planner (pictured above) with a smartphone and all of the events and timings are synchronised to an online calendar. Read our feature article.
Digital design breaks out of the box at DOTY 2014
31 March 2014
It must be increasingly difficult for the Design Museum to allot nominations to categories in its Designs of the Year (DOTY) awards. It created a Digital category to recognise great work in new media, but this new context for design is proving to be leaky, writes David Eldridge. The 2014 nominations include Metro Trains: Dumb Ways to Die, which is a smartphone game, interactive posters, a book and more, designed by McCann Melbourne to make young people think about rail safety. It’s in the Digital category, but could have been placed in the Graphics section.
And what about the Touch Board – is this Digital, Graphic or Product? Designed by Bare Conductive, the Touch Board (pictured above) is a way to turn any surface into an interface, by means of painted and conductive images linked by electrodes to the functioning object. At the DOTY 2014 show, you can make sounds by playing a keyboard painted onto the exhibition wall, or touch a switch graphic to turn on a lamp.
As with anything new, designers are exploring the possibilities of digital design and when old boundaries are met they are being crossed. The Lego Calendar, another nomination in the Digital category, is a playful project which has a clear physical presence – a wall planner made of Lego where colour coded bricks represent time spent on projects. Take a photo of the planner (pictured above and top) with a smartphone and all of the events and timings are synchronised to an online calendar.
The Lego Calendar’s designers at Vitamins Design could have made the planner in a more conventional way, but the choice of Lego makes an amusing and more memorable point about our reliance on digital interfaces. “In a world where work seems to increasingly take place digitally and ephemerally, the Lego Calendar turns time into a tangible thing once again,” said Jocelyn Baily, who nominated the work for DOTY 2014.
Designs of the Year 2014 exhibition at the Design Museum. Pic: Luke Hayes
Grand-Central also mixes digital with analogue. This diploma project by Thibault Brevet at ECAL/University of Art & Design Lausanne is an open internet platform where users send a text message which is then written in marker pen by a mechanical printer. Standing in front of the large paper roll at the Design Museum, this feels like digital trying to break out of its smartphone box and finding new platforms for expression.
Another digital project sequesters street furniture as catalysts in communication. Pan Studio ran a project in Bristol last year called Hello Lamp Post (alluding to the line in Simon & Garfunkel’s song Feelin’ Groovy). This was an interactive system that enabled people in Bristol to talk with each other via the city's physical infrastructure. Residents and visitors used identifier codes that label items of street furniture to send text messages to particular objects. The digital-physical experiment resulted in 25,000 texts being sent in just eight weeks.
This willingness to engage with objects using digital channels may encourage those who have pinned their hopes on the Internet of Things. The nominations in DOTY 2014 include a few designs that fall within IoT – at least, the IoT category as it is understood at the moment.
Nest has made a name for itself in the US with its learning thermostat and its presence at DOTY 2014 is in the form of its Protect smoke and carbon dioxide alarm. Among its features, it sends a message to a mobile device if its batteries run low.
The Foldable Mini-Spectrometer (pictured above) can transform a smartphone into a visible and near-infrared spectrometer. Designed by contributors to Public Lab, which aims to develop community-based environmental assessment tools, it is hoped the spectrometer will make analysis of pollutants cheaper and more accessible.
The old boundary between product design and other disciplines has become increasingly porous. Digital design is spilling over to physical objects. The struggle with terms and categories perhaps reveals the efforts of designers to understand the direction their profession is heading in. “Industrial design” is preferred to “product design” at the British Industrial Design Association, but does the term also encompass developments in digital design?
The Designs of the Year 2014 exhibition runs from 26 March – 25 August 2014 at the Design Museum.
Gadi Amit talks about wearables
27 March 2014
PD+I 2014 speaker Gadi Amit of NewDealDesign features in BloombergBusinessweek’s Design Issue 2014. There’s a video on the magazine’s site where Amit makes some general comments about industrial design, but more interesting are his views on wearable tech in the brief article. He mentions some of the challenges of designing the Fitbit wrist device, and expresses concern that Google Glass wearers may not communicate naturally with their eyes.
At our May conference, Amit will take part in a session on “UX: Bridging the physical-digital interface”, along with Jason Mesut at Plan and Jim Blyth at The Alloy. Amit wowed the crowd at PD+I 2012, showing the innovative and highly desirable Lytro camera which NewDeal designed.
Wearable tech may not wear well
22 January 2014
Wearable tech formed part of a session on designing for the Internet of Things at our PD+I 2013 conference. Jamian Cobbett, design lead at Nike Digital Sport, discussed the Nike Fuel Band, which has figured in the first group of wearable tech products that also includes Fitbit, Jawbone and Google Glass. Kevin McCullagh, director of Plan design strategy consultancy and chair of the PD+I events, has given his forthright opinion on Why Wearable Devices Will Never Be As Disruptive As Smartphones in an article for Fast Company’s website. “The biggest threat to the wearable nirvana is the smartphone,” he says, as it can easily serve the functions of dedicated devices for activity monitoring.
A view of the world like no other
1 November 2013
If you dream of floating in a tin can high above the world, then check out PriestmanGoode’s vision for a near-space experience. The group has designed a concept capsule, which will be lifted by balloon and take passengers to the edge of space in a project by World View in the US. Nigel Goode said: “This is a dream project to work on. It’s incredibly exciting to be part of this nascent industry, defining the experience of premium space travel.”